December 1, 2014 — This week on “Amtower Off Center”, host Mark Amtower interviews former country procurement executive/now consultant Harold Good, and Steve Charles, co-founder and SVP of the immixGroup, on cooperative purchasing programs.

Topics include:

• the background of cooperative purchasing agreements
• why cooperative purchasing agreements are popular for local governments
• how these agreements benefit manufacturers and those representing them
• the necessity of channel marketers to understand and participate in these programs

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