This week on “Amtower Off Center”, host Mark Amtower interviews best-selling business author and speaker David Meerman Scott.  Scott’s The New Rules of Marketing and PR just went into its 6th edition.

Topics include:

• the power and reach of web 2.0 tools and tactics
• the long tail of the web
• how good content can drive traffic for large and small companies
• how to leverage newsjacking
• sonic branding

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