Digital transformation & the ‘7i’s’
Tech marketing expert John Kostak joins host Mark Amtower on this week's Amtower Off Center to discuss branding, identity management, and the findings in Kostak's...
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(This show originally aired on May 28, 2018)
This week on Amtower Off Center, host Mark Amtower interviews tech marketing expert John Kostak regarding his study, “Digital Transformation and the 7i’s”.
Topics include:
- the “7i’s”: interpret, innovate, identify, invest, implement, influence and inspect
- establishing KPIs
- branding and identity management
- investing in your marketing
- implementing your plan
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