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The more things change…
This week on Amtower Off Center, VMWare's Christina Morrison and Allan Rubin of ORock Technologies joins host Mark Amtower to discuss the state of marketing in ...
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To celebrate the beginning of his 14th year on air at the Federal News Network, host Mark Amtower brings in fellow GovCon marketing experts Christina Morrison, director of public sector marketing at VMWare and Allan Rubin, head of marketing at ORock Technologies to discuss the state of marketing in government contracting.
Topics discussed include:
- how marketing to the government is different and why it is important for company HQ to understand that
- best places to get GovCon specific market research and intelligence
- taking the research and making it actionable in the areas of PR, content development, messaging and more
- relations, networking and associations
- web 2.0 tools and social selling
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Amtower Off Center
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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
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