This week Mark Amtower’s co-author Mike Lisagor joined the man in black to kick off the 16th year of Amtower Off Center, with a discussion of their new book, How to Win in the Government Market.

Topics included:

• Why they wrote the book, and how they leveraged LinkedIn to promote it;
• How businesses can plan for growth;
• Why many small businesses do not graduate successfully;
• Why it is important to get feedback from the front lines; and
• Elements of a successful pursuit and bid.

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