government marketing

  • Episode 17: A chat with government marketing thought leaders

    In this episode of Market Chat!, we heard from 3 senior government marketing thought leaders.  They shared insights and tips for how government marketers can strengthen their skillset in innovative government marketing campaigns, pivoting from face-to-face events to virtual events and how to use LinkedIn for your government marketing reach.

  • The evolution of GovCon marketing

    Marketing industry executive Aileen Black joins host Mark Amtower on this week’s Amtower Off Center to discuss how innovative new marketing tools are helping companies get their message out to new and existing customers.

  • Marketing is everything

    IT marketing legend Regis McKenna joins host Mark Amtower on this week’s Amtower Off Center for a wide ranging discussion of his marketing philosophy and his experiences in working with clients Apple, Intel, 3Com and other companies in Silicon Valley in the 1970s and 80s. September 10, 2018

  • An analysis of the 2018 GovCon market

    Mike Smoyer, president of the Digital Government Institute, and William Sanders, director of Technology Strategy and Business Development for Oracle, join host Mark Amtower on this week’s Amtower Off Center to discuss 930Gov and the recent Market Connections Government Contractor study. August 6, 2018

  • Hot topics in government marketing

    What is the state of government marketing? Find out when Lou Anne Brossman of Government Marketing University joins host Mark Amtower on this week’s Amtower Off Center. September 18, 2017

  • Business development, capture & more

    Carl Dickson, founder of and PropLIBRARY, joins host Mark Amtower to discuss the state of business development, capture and bidding/proposals in the federal government. July 11, 2016

  • Episode 1: Insider Tips For Marketing to Senior Government Executives

    Do you ever wonder how your marketing efforts are connecting with your government customers? Hear from 5 former federal senior IT and acquisition executives what marketing tactics work and don’t work only on “Market Chat” – a new program brought to you by Government Marketing University “Market Chat’ brings clarity to the clutter in government marketing.

  • Mark Amtower: 30 years in the federal market

    Guest host Tom Temin interviews Mark Amtower about his 30 year career as a consultant in the government contracting market. January 12, 2015

  • The event landscape in the government market

    Hosky Communications President Peg Hosky, discusses the value of having your agency participate in events, conferences, and webinars. July 15, 2013

  • Content development

    Matt Langan, founder of L&R Communications joins host Mark Amtower to discuss how to development and share content at your agency or business. April 29. 2013