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Challenges facing the GovCon market
Matt Donovan, senior vice president and partner at the Merritt Group joins host Mark Amtower on this week's Amtower Off Center for a wide ranging discussion on ...
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This week on Amtower Off Center, Matt Donovan, senior vice president and partner at the Merritt Group joined host Mark Amtower for a wide ranging discussion on marketing issues facing government contractors.
Topics include:
- Creating the right messaging for various audiences;
- Venues for sharing the company brand message;
- The relationship nature of GovCon; and
- The explosion of digital channels and selecting the most useful.
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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
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