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B2B influencer and “digital disrupter” Danielle Clark  joined host Mark Amtower on this week’s Amtower Off Center for a wide-ranging discussion on attraction marketing.

Topics discussed include:

• What is attraction marketing?
• The difference between regular “push” marketing and attraction marketing.
• Building an influencer/ SME market position.
• Using buyer personas and building messages for them.
• Leveraging LinkedIn for attraction marketing.

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