Insight By Government Marketing University

Episode 8: Winning federal business takes an orchestra!

This content is provided by Government Marketing University.

Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas.

Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences.

The “RIGHT” Capture Team is a singularly focused, multi-faceted, cross-organizational team B2G companies put in place around a specific initiative that is of the highest importance, strategically and for profits.

As in every great Orchestra – all musicians must play their role in concert with their orchestra peers.  Their individual strengths will be highlighted at the exact moment they are needed. The same holds true as your company pursues new business from opportunity identification and qualification through contract award.  Today’s Market Chat will provide insight into how you can be a part of this orchestra and ensure you’re doing your part in ensuring your company’s success!  Special emphasis will be placed on how Government Marketers can play a vital in their company’s Orchestra.

We’ll cover 3 steps to organize and launch a successful capture team.

  1. Develop your Orchestra (Capture Team) and process needed for success.
  2. Identify roles and responsibilities to ensure a WIN!
  3. Raise your competitiveness through insider tips, tools and techniques

Understanding these steps is a must for government contractors. You will learn how successful government contractors consistently win the programs they pursue.

Apply what you’ll learn from this Market Chat to make better decisions and increase your company’s government win probability.


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Panel of experts

  • Helene Johnson

    Founder, Bid2Win Consulting

  • Stacey Piper

    President, Stacey Piper Consulting

  • Lou Anne Brossman

    President and Founder, Government Marketing University