How to win government contracts
Lisa Dezzutti and Monica Parham from Market Connections talk about what contractors can do to raise their profiles in the federal market. August 27, 2012
August 27, 2012 — This week on “Amtower Off Center”, host Mark Amtower interviews Market Connections CEO Lisa Dezzutti and Marketing Director Monica Parham on issues regarding contractors getting in front of government decision makers.
Topics include:
- the role of thought leadership in marketing to the federal government
- thought leadership tools like white papers, blogs, webinars, podcasts and video
- vendor case studies
- how Market Connections has leveraged social media, especially Linkedin
- 2012 Government Contractor study
- 2012 Federal Media & Marketing Study
- 2011 Public Sector Social Media Study
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