Market Connections

  • The 2019 Content Marketing Review

    Market Connections President Aaron Heffron joins host Mark Amtower on this week’s Amtower Off Center to discuss the findings in his company’s recently released 2019 Content Marketing Review.

  • The power of content in GovCon

    Patricia Davis-Muffett, director of Public Sector marketing for Amazon Web Services joins host Mark Amtower on this week’s Amtower Off Center for a wide ranging discussion of GovCon marketing. She also gives a preview of the upcoming AWS Public Sector Summit that begins on June 10th.

  • What to do in Q1 FY19

    Government Marketing University’s Lou Anne Brossman and Rita Walston of the immixGroup join host Mark Amtower on this week’s Amtower Off Center for a wide ranging discussion of topics germane to GovCon marketing professionals. October 8, 2018

  • All things PSC

    David Berteau, president and CEO of the Professional Services Council,¬†joins host Mark Amtower on this week’s Amtower Off Center for a wide ranging interview on a variety of topics, including who the PSC serves and what it does for its members. October 1, 2018

  • KPIs for what it takes to win business

    This week on Amtower Off Center, host Mark Amtower discuses the 2018 Government Contractor Study with Market Connections president Aaron Heffron and Merritt Group Senior Vice President Matt Donovan. September 17, 2018

  • An analysis of the 2018 GovCon market

    Mike Smoyer, president of the Digital Government Institute, and William Sanders, director of Technology Strategy and Business Development for Oracle, join host Mark Amtower on this week’s Amtower Off Center to discuss 930Gov and the recent Market Connections Government Contractor study. August 6, 2018

  • A peek inside the 2017 Federal Media & Marketing Study

    Lisa Dezzutti, president and CEO of Market Connections, joins host Mark Amtower on this week’s Amtower Off Center to discuss her company’s recently released ninth Annual Federal Media and Marketing Study.

  • All things content: Tales from two Lisa’s

    Lisa Deluca, senior manager of Public Sector Marketing at Veritas Technologies, and Market Connections founder and President Lisa Dezzutti join host Mark Amtower on this week’s Amtower Off Center, for a wide ranging discussion of content marketing. June 12, 2017

  • Marketing research for the B2G market

    Monica Mayk, vice president of Client Services for Market Connections Inc,, joins host Mark Amtower to discuss thought leadership, content marketing and the role of media in marketing. June 27, 2016

  • Business to Government content marketing

    Lisa Sherwin Wulf of Solarwinds and Monica Mayk of Market Connections join host Mark Amtower to discuss B2G content marketing and how to develop a subject matter profile. September 14, 2015