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The power of content in GovCon
Patricia Davis-Muffett, director of Public Sector marketing for Amazon Web Services joins host Mark Amtower on this week's Amtower Off Center for a wide ranging...
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This week on Amtower Off Center, host Mark Amtower interviews Patricia Davis-Muffett, director of Global Public Sector Marketing for Amazon Web Services (AWS).
Discussion topics include:
- Ms. Davis-Muffett’s background, including several VP marketing gigs at Unisys, USIS, Robbins Gioia and NetApp
- her take on the Market Connections 2019 Content Marketing Study
- a deeper dive into her comment that “Amazon’s marketing is all based on content”
- advice for newbies in GovCon marketing
- and a preview of the upcoming AWS Public Sector Summit June 10-12
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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
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