The power of content in GovCon

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Head shot of Patricia Davis-Muffett
Patricia Davis-Muffett, director, Global Public Sector Marketing, Amazon Web Services

This week on Amtower Off Center, host Mark Amtower interviews Patricia Davis-Muffett, director of Global Public Sector Marketing for Amazon Web Services (AWS).

Discussion topics include:

  • Ms. Davis-Muffett’s background, including several VP marketing gigs at Unisys, USIS, Robbins Gioia and NetApp
  • her take on the Market Connections 2019 Content Marketing Study
  • a deeper dive into her comment that “Amazon’s marketing is all based on content”
  • advice for newbies in GovCon marketing
  • and a preview of the upcoming AWS Public Sector Summit June 10-12