The 2019 Federal Media and Marketing Study

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This week on Amtower Off Center, host Mark Amtower interviewed Aaron Heffron, president of Market Connections regarding the recently released Federal Media and Marketing Study. This year the study took a deeper dive into the daily lives of feds regarding their media consumption habits.

Head shot of Aaron Heffron
Aaron Heffron, president, Market Connections

Topics included:

  • What they listen to and read when they wake up, and before they leave for work;
  • AM drive time media consumed;
  • Do they or can they consume media at work — the answer is “yes”;
  • The social “lunch” hour;
  • Afternoon drive time media;
  • What media is cooking at home in the evening; and finally,
  • Live events and webinars- latest stats.

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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.

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