The 2019 Federal Media and Marketing Study

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This week on Amtower Off Center, host Mark Amtower interviewed Aaron Heffron, president of Market Connections regarding the recently released Federal Media and Marketing Study. This year the study took a deeper dive into the daily lives of feds regarding their media consumption habits.

Head shot of Aaron Heffron
Aaron Heffron, president, Market Connections

Topics included:

  • What they listen to and read when they wake up, and before they leave for work;
  • AM drive time media consumed;
  • Do they or can they consume media at work — the answer is “yes”;
  • The social “lunch” hour;
  • Afternoon drive time media;
  • What media is cooking at home in the evening; and finally,
  • Live events and webinars- latest stats.