What’s working in marketing to the government

December 29, 2014 — This week on “Amtower Off Center” , host Mark Amtower interviews Lisa Dezzutti, founder and CEO of Market Connections, Rita Walston, senior director, Client Marketing at immixGroup, and Ralph Renzi, director of Federal Sales for WTOP and Federal News Radio, on top trends in marketing to the federal government.

Topics include:

  • content marketing
  • thought leadership
  • events and the end of the “big show” era
  • the use of social media and social networks, especially LinkedIn

Amtower Off Center


Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.