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The 2019 Content Marketing Review
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This week on Amtower Off Center, host Mark Amtower’s guest is Aaron Heffron, president of Market Connections. Heffron discusses the recently released Content Marketing Review 2019, which covers content marketing for both FED and SLED.
Topics include:
- the goals of the study
- what constitutes valuable content
- work-related features (what is important to the content consumers)
- content placement (how to make your content find-able)
- how much time is spent consuming content
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Amtower Off Center
MONDAYS at Noon
Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
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