Amtower Off-Center

Business to Government content marketing

Lisa Sherwin Wulf of Solarwinds and Monica Mayk of Market Connections join host Mark Amtower to discuss B2G content marketing and how to develop a subject matt...

Mark Amtower

September 13, 2015 5:45 pm

< a min read

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(This show originally aired on August 31, 2015)

This week on “Amtower Off Center” , host Mark Amtower interviews Lisa Sherwin Wulf of Solarwinds and Monica Mayk of Market Connections on B2G content marketing and developing a subject matter expert profile.

Topics include:

highlights from recent Market Connections studies on types of content that works depending on where you are in the sales cycle
why content marketing is critical in building the “subject matter expert” platform
how Solarwinds uses content to solidify current client relationships and build new relationships