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KPIs for what it takes to win business
(This show originally aired on August 20, 2018)
Best listening experience is on Chrome, Firefox or Safari. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
This week on Amtower Off Center, host Mark Amtower discusses the 2018 Government Contractor Study with Market Connections President Aaron Heffron and Merritt Group Sr VP Matt Donovan.
Topics discussed include:
(This show originally aired on August 20, 2018)
Best listening experience is on Chrome, Firefox or Safari. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
This week on Amtower Off Center, host Mark Amtower discusses the 2018 Government Contractor Study with Market Connections President Aaron Heffron and Merritt Group Sr VP Matt Donovan.
Topics discussed include:
- study objectives including best practices of winning contractors
- how contractors rate key capabilities, like demonstrating subject matter expertise and differentiation
- marketing staff challenges like understanding customer problems and creating appropriate messages
- BD staff challenges like the procurement cycle and lead generation and lead management
Amtower Off Center
MONDAYS at Noon
Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
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