(This show originally aired on March 21, 2016)

This week on “Amtower Off Center”, host Mark Amtower interviews Lee Frederiksen, founder and managing partner at Hinge Marketing. on a new Hinge report, the Referral Marketing Study. Topics include:

• the role being a “visible expert” plays in getting referrals
• how client relationships and social relationships drive referrals
• why and how content plays a significant role in referrals
• how giving referrals leads to getting referrals
• why web sites remain a critical part of the referral equation

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