(This show originally aired on March 3, 2017)

This week on “Amtower Off Center”, host Mark Amtower interviews proposal guru Carl Dickson on mapping out a winning proposal while improving win-rates and lowering proposal costs.

Topics include:

• having all the necessary information the proposal writer needs before they start
• presenting that information in the proposal from the customer point of view
• knowing the offering design and bid strategy prior to starting to write the proposal
• giving detailed instructions to the proposal writer prior to starting the proposal

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