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This week on Amtower Off Center, host Mark Amtower interviewed Aaron Heffron, president of Market Connections regarding the recently released Federal Media and Marketing Study. This year the study took a deeper dive into the daily lives of feds regarding their media consumption habits.

Topics included:

• What they listen to and read when they wake up, and before they leave for work;
• AM drive time media consumed;
• Do they or can they consume media at work — the answer is “yes”;
• The social “lunch” hour;
• Afternoon drive time media;
• What media is cooking at home in the evening; and finally,
• Live events and webinars- latest stats.

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