Creating the imagination machine

Amtower Off-Center

Creating the imagination machine

Martin Reeves. chairman of the BCG Henderson Institute and senior vice president of the Boston Consulting Group, joined host Mark Amtower on this week's Amtower Off...

June 7, 2021 7:03 am

< a min read

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This week on Amtower Off Center, Martin Reeves. chairman of the BCG Henderson Institute and senior vice president of the Boston Consulting Group, joined host Mark Amtower for a discussion of The Imagination Machine, Reeve’s new co-authored book.

Topics included:

Background on Boston Consulting Group and Bruce Henderson’s pioneering ideas on business strategy;
How businesses employ “counterfactual thinking” to devise new ways of doing business or developing new products;
How artificial intelligence is playing an increasing role in some managerial tasks;
How to combat hierarchical thinking and to develop a culture of imagination; and
Examples of innovation during the pandemic.