(This show originally aired on November 9, 2015)

For a discussion on B2G marketing, host Mark  Amtower is joined by Kevin P Young, management consultant for AOC Key Solutions and adjunct professor at George Mason University School of Business, and Allan Rubin, VP Marketing at ImmixGroup.

Topics include:

•  traditional marketing methods with traction (events, PR, white papers)
•  digital marketing, including the importance of mobile, webinars, social media, video
• content marketing
•  differentiation

Copyright © 2024 Federal News Network. All rights reserved. This website is not intended for users located within the European Economic Area.