Developing a “visible expert” platform
This week on Amtower Off Center, Lee Frederiksen, managing partner at Hinge Marketing, joins host Mark Amtower to discuss all facets of developing a "visible...
(This show originally aired on November 7, 2016)
This week on “Amtower Off Center”, host Mark Amtower interviews Lee Frederiksen of Hinge Marketing on all facets of developing a “visible expert” status.
Topics include:
- expertise as a differentiation strategy
- key elements in building a subject matter expert/visible expert platform
- marketing yourself as an expert
- the role of content marketing
- leveraging social networks
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