The Age of Influence!
This week on Amtower Off Center, author and consultant Neal Schaffer joins host Mark Amtower to talk about influence marketing and his new book, The Age of Infl...
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This week on Amtower Off Center, host Mark Amtower interviews author and consultant Neal Schaffer on his new book, The Age of Influence.
Topics include:
- what is influencer marketing?
- what constitutes an influencer?
- are SMEs influencers?
- how can you identify and work with influencers in your market niche?
- how can you develop your own influencer position?
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