The benefits of being a ‘visible expert’
Lee Frederiksen of Hinge Marketing joins host Mark Amtower on this week's Amtower Off Center to discuss his company's updated research on "The Visible Expert".
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This week on Amtower Off Center, host Mark Amtower and return guest Lee Frederiksen of Hinge Marketing discussed Hinge’s updated research on “The Visible Expert”.
Topics included:
- How visible experts differentiate
- How visible exerts collaborate with other visible experts
- How an expert maintains relevance as an expert
- How visible experts help their respective companies win more business, and
- Why companies should invest in developing their internal visible experts.
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