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Janet Waring, CEO of ArtForm Business Solutions, soon-to-be ArtForm Agency, joined host Mark Amtower on this week’s Amtower Off Center for a discussion on reaching your government audience and developing and sharing content.

Topics discussed include:

• Tips for content development
• Parsing your data for good topics
• Knowing not simply who the audience is, but where do they hang out online
• Making all of your content resident on your company web site, then share it using links back to the site, and
• Conducting audience research

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