The concept of content
Lee Frederiksen, managing partner of Hinge will discuss how content marketing works. September 9, 2013
September 9, 2013 — This week on “Amtower Off Center”, host Mark Amtower interviews Lee Frederiksen, managing partner of the marketing and branding firm Hinge, on all facets of content.
Topics include:
- what is content
- how to develop content
- content formats available
- how and where to share content
- the role of content in thought leadership
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