The new rules of sales and service
Author and marketing strategist David Meerman Scott joins host Mark Amtower to discuss his two recent books. September 15, 2014
September 15, 22014 — This week on “Amtower Off Center”, host Mark Amtower welcomes back business best-seller David Meerman Scott, who discusses two recent books: “Marketing the Moon”, and “The New Rules of Sales and Service”.
Topics discussed:
- Marketing the Moon- the range of marketing & PR activities behind the 1960s Apollo program, from Kennedy’s “going to the moon” speech through the moon landing
- The New Rules of Sales & Service: how successful companies are leveraging Web 2.0 tools and social networking to grow their businesses faster
- Consultative selling vs “old style” selling
- storytelling and content to develop credibility- “educate and inform”
- responding in real time
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