Content marketing & RFPs
Business development and capture guru Carl Dickson joins host Mark Amtower to discuss a variety of topics including multiple forms of content marketing and how it...
(This show originally aired on November 16, 2015)
This week on “Amtower Off Center”, host Mark Amtower interviews proposal guru Carl Dickson, founder of CapturePlanning.com and PropLIBRARY, on a variety of topics, including:
- multiple forms of content marketing
- how content marketing fits into each stage of the procurement process
- how content can be leveraged to influence the direction of RFPs
- the necessity of a content library for both marketing and responding to RFPs and RFQs
- content accelerators for GWAC RFQs
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