This week on Amtower Off Center, host Mark Amtower is joined by business strategy advisor Shirley Collier of  Scale2Market.

Topics revolved around strategies for small business growth, including:

• understanding and controlling how your company is perceived in the market
• using data to assess market demand for what you do
• differentiating and carving out a niche
• focusing your limited resources for the best ROI
• reevaluating annually to determine if you need to pivot to grow

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