September 1, 2014 — This week on “Amtower Off Center”, host Mark Amtower is joined by Chuck Brooks, VP for DHS at Xerox, and Lee Frederiksen, managing director of Hinge Marketing, for a wide ranging discussion on leveraging LinkedIn.

Topics include:

• results from Hinge studies on top B2B social networks (LinkedIn is #1)
• how Lee and Chuck each use LinkedIn to position themselves and their respective companies as industry leaders
• key elements for anyone seeking to use LinkedIn
• the value of sharing 3rd party info on LinkedIn as well as your own content
• the value that LinkedIn provides the B2B community

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