All things Channel
Bob Laclede, vice president of Channels for the immixGroup, joins host Mark Amtower to discuss how his organization is helping channel participants do more business...
November 3, 2014 — This week on “Amtower Off Center”, host Amtower interviews Bob Laclede, VP of Channels for the immixGroup.
Topics include:
- why manufacturers prefer channel managers as opposed to selling direct to the feds
- the role of aggregators like immixGroup
- why both VARs and manufacturers need access to multiple contracts to succeed
- how and why VARs must differentiate themselves to succeed
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