Content marketing in business to government
Business development and capture guru Carl Dickson discusses how contractors can improve their content marketing and business development efforts. February 16, 2015...
February 16, 2015 — This week on “Amtower Off Center”, host Mark Amtower interviews proposal guru Carl Dickson, founder of CapturePlanning.com and PropLIBRARY, on using content marketing in B2G.
Topics include:
- content marketing for contractors as an extension of relationship marketing
- content marketing as a way to influence the RFP
- using content as a way to interact instead of sending capabilities statements
- LinkedIn as a content delivery vehicle
- using content to define issues and offer solutions
- understanding that content marketing is not a job to hand off to newbies and interns
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