(This show originally aired on May 29, 2017)

This week on “Amtower Off Center”, host Mark Amtower is joined by Lisa DeLuca  and Lisa Dezzutti for a wide ranging discussion on content marketing, predicated in part o Market Connections new Federal Content Marketing study.

Topics discussed include:

• overall value and role of content in the government market
• content as influencer before and during the procurement process
• using content to support a specific area of expertise
• types of content preferred by feds vs contractors
• gated vs ungated content & when to gate
• most frequently viewed content types

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