Inside the buyer’s brain
What are the challenges facing subject matter experts in the government market? Find out when Lee Frederiksen, managing partner of Hinge Marketing, joins host Mark...
(This show originally aired on December 10, 2018)
Best listening experience is on Chrome, Firefox or Safari. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
This week on Amtower Off Center, host Mark Amtower interviews Lee Frederiksen, managing partner of Hinge Marketing on the elements and activities of being a subject matter expert.
The discussion revolves around a newly released study, “Inside the Buyer’s Brain”.
Topics include:
- the difficulty in maintaining brand equity and awareness for SMEs
- how SMEs are found by clients and prospects
- what buyers are looking for when they hire SMEs
- how more buyers are placing importance on retaining SMEs
Copyright © 2024 Federal News Network. All rights reserved. This website is not intended for users located within the European Economic Area.
Related Stories
