Content (marketing) is king!
Joe Pulizzi, founder and executive director of the Content Marketing Institute, will discuss how to use content marketing to generate more business for your com...
August 11, 2014 — This week on “Amtower Off Center”, host Mark Amtower interviews business best-seller Joe Pulizzi, founder and executive director of the Content Marketing Institute.
Topics include:
- the founding of the Content Marketing Institute
- how content marketing has been around for over 100 years
- Pulizzi’s new book, “Epic Content Marketing”
- the various forms of B2B content
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