In this episode of Market Chat!, we heard from 3 senior government marketing thought leaders. They shared insights and tips for how government marketers can s...
This content is provided by Government Marketing University.
Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas.
Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences.
In this episode of Market Chat!, we heard from 3 senior government marketing thought leaders. They shared insights and tips for how government marketers can strengthen their skillset in innovative government marketing campaigns, pivoting from face-to-face events to virtual events and how to use LinkedIn for your government marketing reach.
If you are just entering the government market or have been marketing your products and solutions for a while you will walk away with new knowledge on ways to increase your marketing success by hearing from these 3 government marketing thought leaders.
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Manager, Advocacy and Government, LinkedIn
Principal Industry Strategist – Public Sector, OpenText and Host of “The Government Huddle” on Government Marketing University
Director Public Sector Marketing, DataRobot
CEO and Co-founder, Government Marketing University
Chief Content Officer, Government Marketing University
Manager, Advocacy and Government, LinkedIn
Erica has been passionate about advertising and storytelling since a second-grade field trip to an ad agency. Combine that with a love of all things government and policy and that's Erica...She has spent her career working with campaigns, advocacy groups and governments to tell their stories and engage stakeholders.
Principal Industry Strategist – Public Sector, OpenText and Host of “The Government Huddle” on Government Marketing University
Brian Chidester is an award-winning, industry marketing executive and is currently leading global public sector GTM strategy at OpenText. He is responsible for growing OpenText’s Public Sector practice while also ensuring the success of our public sector customers. He is also the Host of “The Government Huddle” podcast series on GMarkU. Formerly, Brian served as the Industry Marketing Lead for Public Sector at Appian. He also has held product marketing roles with Monster Worldwide, Arrow ECS and IHS Markit, where he was awarded Best in Show – Lead Generation from MarketingSherpa. He holds a B.S. in Communications Studies from Liberty University.
Director Public Sector Marketing, DataRobot
Karen Scott leads government marketing at DataRobot, the leader in enterprise AI. She is responsible for building awareness of DataRobot’s offerings for government customers and prospects. With more than 15 years of IT marketing experience driving millions in revenue for high-tech companies, Karen is now an effective evangelist for the government's use of AI technology and adoption of automated machine learning to drive missions forward. Prior to joining DataRobot, she led marketing efforts at other federal government software providers including Software AG, Informatica, and Guidance Software. Karen is a longtime member of Women in Technology and co-leads the Mavens of Marketing Special Interest Group of Government Marketing University.
CEO and Co-founder, Government Marketing University
Lou Anne Brossman is the CEO and Founder of Government Marketing University. She has over 30 years of public sector government marketing leadership experience gained while working for some of the leading companies in the market (Juniper Networks, immixGroup, EMC). Her roots are in the manufacture world which enables her to better understand and relate to the corporate issues all government marketers are facing. She is a sought-out speaker on Government Marketing Best Practices and is well recognized and respected for her ability to drive Thought Leadership campaigns on relevant federal, state and local government policies and mandates. Lou Anne has served on numerous boards including immixGroup and Trezza Media and was a founding member of the Women’s Center Executive Council. Lou Anne was honored with the Heroines in Technology award presented by Women In Technology and she was the recipient of the ACT IAC Dedication to Making a Difference award.
Lou Anne founded Government Marketing University, an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. Government Marketing University offers training, research, certifications, mentoring, and community resources all in one place. For more information about Government Marketing University, visit www.governmentmarketinguniversity.com.
Chief Content Officer, Government Marketing University
Steve Watkins is Chief Content Officer at Government Marketing University, an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing.
He launched Watkins Communications in 2015, providing a variety of tailored communications and consulting services to clients in the federal marketplace and offering expertise in all varieties of content platforms, including live events, webcasts, white papers, video, social media, bylined articles, blogs, and issue briefs.
Prior to launching Watkins Communications, Steve served 15 years as the editor of Federal Times, a leading media brand serving the federal management community, Congress and contractors. Under Steve’s leadership, Federal Times won more than three dozen national and regional peer-reviewed awards for journalism excellence in the categories of investigative reporting, news analysis and government coverage. He is a frequent speaker and moderator at events focused on federal management and technology. As editor, Steve transformed the Federal Times editorial brand from a legacy subscription-based publication into a modern business-to-business model focused on the federal management community. Steve repositioned Federal Times to become a robust digital brand with an emphasis on federal modernization and a platform for thought leadership on federal management issues. During Steve’s tenure, Federal Times consistently ranked No. 1 or No. 2 nationally as the “Top Federal Publication Read” by Market Connections Inc., which began conducting federal market research studies in 2011.