What’s working in marketing to the government
Mark Amtower hosts a roundtable discussion of content marketing, thought leadership, and trends in the federal market. December 29, 2014
December 29, 2014 — This week on “Amtower Off Center” , host Mark Amtower interviews Lisa Dezzutti, founder and CEO of Market Connections, Rita Walston, senior director, Client Marketing at immixGroup, and Ralph Renzi, director of Federal Sales for WTOP and Federal News Radio, on top trends in marketing to the federal government.
Topics include:
- content marketing
- thought leadership
- events and the end of the “big show” era
- the use of social media and social networks, especially LinkedIn
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