With new ad campaign, Army wants to highlight its 'breadth and depth'

The Army’s newly-christened marketing office is set to launch its first ad campaign on Monday, and if there’s one consistent theme that ties the multi-platform messaging strategy together, it’s that the Army wants to pivot from reinforcing what people already know about military service to educating them about what they don’t.

Brig. Gen. Alex Fink, the chief of the Army Enterprise Marketing office joins Jared Serbu to talk about the campaign and the standup of the new marketing operation.