To improve its customer experience, SSA found an unusual partner from the NFL

The Baltimore Ravens football team may be better known for its winning ways on the field and its rabid fans in the stands. But the Social Security Administration turned to the NFL team because of its prowess in using data to drive customer experience decisions. It also didn’t hurt that SSA headquarters is located in Baltimore County, Maryland, and many of the staff are big fans of the team. Patrick Newbold, the assistant deputy commissioner and deputy chief information officer at SSA, said the Ravens are known for providing a great customer experience for their fans so it just made sense that the agency would reach out. He spoke to Federal News Network Executive Editor Jason Miller on this week’s Ask the CIO.