How To Communicate During A Social Media-Related Crisis

Social media platforms can be mixed blessings for government agencies and the private sector. While Facebook, Twitter, LinkedIn, and other sites can be used to reach target audiences quickly in a crisis, the messages and misinformation people post on the platforms can create a crisis for organizations.
In this episode, Shannon Tucker, vice president of NextPR, shares her advice on how to communicate when a social media-related crisis strikes.