Branding & marketing in GovCon

This week on Amtower Off Center, host Mark Amtower is joined by fellow GovCon consultant Mike LeJeune of RSM Federal for a wide ranging discussion on branding and marketing in GovCon.

Topics include:

  • Defining your market niche
  • Being able to enunciate your market position in 90 seconds or less
  • Why your capabilities statement is not etched in stone
  • The power of social media in GovCon
  • Staying on the radar