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Alex Fink

Secretary of Defense James Mattis hands a graduating cadet his diploma while congratulating him during commencement ceremonies at the United States Military Academy, Saturday, May 27, 2017, in West Point, N.Y. Nine Hundred and thirty six cadets received their diplomas, most of whom will be commissioned as second lieutenants in the army. (AP Photo/Julie Jacobson)

The Army tries a new tactic to fill its pipeline with future officers

Each generation brings new recruitment challenges for the Army. That’s why the Army is constantly seeking fresh messages to deliver through its marketing…

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This March 31, 2017 file photo shows a competitive video game tournament under way at Caesars casino in Atlantic City,N.J. Atlantic City wants to become the East Coast capital of competitive video game tournaments, also known as esports. The activity is rapidly growing in popularity across the country and around the world. The New Jersey gambling resort wants to become a major player in the nearly $1 billion global market. (AP Photo/Wayne Parry, File)

Video games and virtual recruiting stations helping Army meet 2020 troop goals

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358th Public Affairs Detachment/Sgt. Jeremiah WoodsSoldiers with the 1st Battalion, 16th Infantry Regiment, 1st Armored Brigade Combat Team, 1st Infantry Division confirm the zero on their M4A1 carbines during advanced rifle marksmanship training on a range near Smardan, Romania, June 5, 2019. Advanced marksmanship training helps prepare the Soldiers of the 1-16th Infantry to be a lethal asset to NATO allies in support of Atlantic Resolve. (U.S. Army photo by Sgt. Jeremiah Woods)

With new ad campaign, Army wants to highlight its ‘breadth and depth’

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Army stands up Chicago-based marketing operation to help bolster recruitment

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