social media

  • New metrics to help agencies determine value of social media

    GSA led a 12-member interagency working group to create a set of measures specifically aimed at defining the usefulness of social media for agencies. The agency also released an API that lets users create tools to bring together government social media feeds in one place. Both tools are called for in the Digital Government Strategy.

  • New era of social media pushes agencies toward data, away from platforms

    GSA, State and the Air Force are starting to see the benefits of using social media data to improve services and not focusing so much on how it’s delivered. Challenges and contests are examples of this information-centric approach. But the dependence on and acceptance of social media platforms is growing across nearly every agency.

  • Avoiding ‘cliff jumpers’ and other tips for effective social-media use at agencies

    While social media has permeated nearly all aspects of American life, in many corners of the government, employees and managers are still figuring out how Facebook, Twitter and a host of other digital technologies can help them do their jobs better. A new report from the Partnership for Public Service and Booz Allen Hamilton presents case studies of effective uses of social media and provides tips for developing a coherent strategy.

  • Agencies turn to social media to engage public in an emergency

    During Hurricane Sandy, agencies like FEMA and NOAA used various social media platforms to communicate with the public. They were able to dispel rumors and follow the situation on the ground as it unfolded.

  • Federal Drive Interviews — Dec. 6, 2012

    Kathleen Frisbee talks about mobile efforts at the Veterans Health Administration. Richard Buangan of the State Department talks about an agency Twitter account that tweets off-message. Ticora Jones discusses new development labs built with seed money from USAID.

  • Likeonomics and marketing trends for 2013

    Best selling author Rohit Bhargava, joins host Mark Amtower to talk about his book Likeonomics, and the top marketing trends for next year. December 3, 2012(Encore presentation December 24, 2012 and December 31, 2012)

  • Hurricane Sandy offers Army lesson in social media best practices

    The Pentagon’s Office of the Chief of Public Affairs is training the military’s social media practitioners how to get information out quickly, securely and, most importantly, accurately during emergencies like the recent superstorm that hit the East Coast.

  • FEMA says funding won’t be an issue in storm relief efforts

    The pot of money funding FEMA’s relief efforts contains $3.6 billion, according to Federal Emergency Management Agency Administrator Craig Fugate. That includes some funds carried over from last fiscal year as well as new funding from the stopgap spending measure approved by Congress last month.

  • Marketing in the social media age

    This week host Mark Amtower interviews best-seller and marketing guru David Meerman Scott on trends in social media and his new book “NewsJacking.” October 29, 2012(Encore presentation December 10, 2012)

  • Maximizing your use of Social Media

    Social media consultant Elliot Volkman joins host Mark Amtower to talk about how you can use social medial to enhance your business. October 1, 2012