Federal Drive

Jared Serbu: Army concerned it has a branding problem

Even a shrinking Army needs to recruit tens of thousands of new soldiers every year. To that end, Army brass are worried they've got a branding problem. Federal...

Tom Temin@tteminWFED

September 2, 2016 10:54 am

< a min read

Jared Serbu, DoD reporter, Federal News Radio

Even a shrinking Army needs to recruit tens of thousands of new soldiers every year. To that end, Army brass are worried they've got a branding problem. Federal News Radio’s Jared Serbu tells Federal Drive with Tom Temin what the Army’s doing to fix what it views as widespread misperceptions that might hurt recruiting.