Federal Branding vs. Federal Marketing: Know the Difference

Federal marketing can certainly contribute to a federal brand but building a foundation of value for the customer which ultimately drives action and loyalty.

If someone were to ask you, “What is your favorite brand of toothpaste?” you’d probably answer with something like “Crest” or “Colgate.” You wouldn’t say, “That commercial featuring Shakira.” That’s because the former is a brand and the latter is the marketing of the brand.

Federal Branding vs. Federal Marketing: Know the Difference

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