The Circular Problem: Getting Sales to Engage in Content and Social Media

Your latest infographic, white paper, or video generated likes, shares, retweets, and followers. Now you need your sales team to move in and take action.

Editors note: This is a guest blog post written by Allan Rubin, the Vice President of Marketing for immixGroup, Inc., which helps technology companies do business with the government. He is a frequent contributor to immixGroup’s Government Sales Insider blog.

Your content and social media activities look great online. Your latest infographic, white paper, or video generated likes, shares, retweets, and followers. You even saw a bump in web traffic… at least you think it’s all related. Now you need your sales team to move in and take action.

The Circular Problem: Getting Sales to Engage in Content and Social Media

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