4 Steps to More Effective Content and Social Media Programs

Travel restrictions, budget cuts, and political sensitivities have reshaped the business-to-government marketing landscape.

Editors note: This is a guest blog post written by Allan Rubin, the Vice President of Marketing for immixGroup, Inc., which helps technology companies do business with the government. He is a frequent contributor to immixGroup’s Government Sales Insider blog.

Travel restrictions, budget cuts, and political sensitivities have reshaped the business-to-government (B2G) marketing landscape and altered how our customers and prospects gather information and network with one another. The most recent evidence is the official death of FOSE.

4 Steps to More Effective Content and Social Media Programs

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