Integrated Marketing Applications for Federal Marketers

The word “integrated” has evolved from a marketing buzzword to a fundamental strategy for everyone affiliated with the field. The days of choosing one or two mediums are over and virtually every product and service aims to come up with the most unique campaign with multiple mediums. The goals differ: sometimes it’s just to create a “cool” viral campaign, other times the purpose is measuring conversion. Integrated marketing campaigns are no longer cookie-cutter and the demand for the latest and greatest ideas often create pressure cookers for even the most experienced marketers.

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