“Same As It Ever Was” vs. “Change”

Nothing has changed about getting face-to-face if you want to have success. What has changed the most is the demand for ROI by clients from their federal advert...

federalmarketingchangeI’ve been at WTOP and Federal News Radio for over 20 years. I can’t believe it; I basically grew up here as a business person. Time goes by fast. We’ve grown incredibly during my time here and I believe a lot of great years are ahead. I’m frequently asked what has stayed the same and what has changed the most. The answer is easy: nothing has changed about getting face-to-face if you want to have success. What has changed the most is the demand for ROI by clients from their federal advertising.

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